Leveraging Key Influencers to Drive Awareness and Growth of Lightweight Litter
Authors: Lisa Mak and Leah Craft
We are focusing our efforts on driving awareness and growth of Lightweight litter which is our core competency. To ensure a powerful impact, we have enlisted the support of four influencers and one celebrity, each with their own unique content focus. These influencers include Mayim Bialik, Petia Mitchell, Kitten Lady, and Dr. Matt McGlasson. By leveraging their authentic voices and broad social media presence, we aim to deliver our lightweight product messaging to our key target demographic.
To maximize our reach and engagement, we will utilize the influencer-generated content across various social media platforms. Additionally, we have devised a comprehensive paid media plan that specifically targets our desired audience. By strategically combining these two elements, we aim to drive awareness, boost engagement, and ultimately increase sales.
Furthermore, the selected influencers possess a strong affinity for cats and have accumulated a significant following, making them the perfect fit for our campaign. Their lifestyles and interests closely align with those of our key target consumers, ensuring a natural and relatable connection.
The campaign launched on May 15th, marking an exciting milestone for Cat's Pride and our lightweight litter product. We are eager to witness the impact of this campaign as we work towards showcasing the advantages of Cat's Pride Lightweight Litter and encourage consumers to work smarter, not harder when it comes to cat care.
