Cat’s Pride Give Shelter Cats a Clean Start
Author: Leah Craft
Cat’s Pride Give Shelter Cats a Clean Start
I'm thrilled to announce the launch of our February Antibacterial PR campaign – Give Shelter Cats a Clean Start, featuring Cat’s Pride Antibacterial Litter. This innovative litter eliminates 99.9% of odor-causing bacteria, ensuring both your homes and local shelters remain clean and sanitary. In observance of National Cat Health Month, every purchase of a jug of Cat’s Pride Antibacterial Clumping Litter in February contributed 2 pounds of donated litter to a local shelter.
Campaign Overview:
Comprehensive Support: The campaign encompassed a landing page, press releases, targeted media pitches and coverage, virtual media tour with Kitten Lady, influencer and shelter social support, trial driving national print at home $2 AB offer, and nationwide shelter donations with organic shelter social posting to spread the word.
Retailer Integration: This campaign was strategically integrated across national and regional media, in-store features, and shopper marketing events to enhance awareness and trial of our Antibacterial product.
Acknowledgment to the Team: A thank you to each one of you for your dedicated efforts in efficiently bringing this program to fruition digitally and on the shelves.
Campaign Launch Highlights to See to Date:
Press Release: Our campaign press release is live, with ongoing efforts to secure coverage from regional and national media outlets.
Influencer Spotlight - Abdul: Abdul, our first influencer collaborator, has shared a post capturing his visit to a local Harris Teeter to pick up a jug of Antibacterial. His post resonates well with his engaged audience of cat lovers.
Abdul Instagram: Link
Abdul TikTok: Link
Virtual Media Tour with Kitten Lady- 304 Today: Kitten Lady for National Cat Health Month (wboy.com)
Influencer Spotlight - Cat Man Chris: Cat Man Chris, known for his love for felines, initiated the campaign with images from his local Publix, shedding light on the product's benefits.
Chris Instagram: Link
Chris Facebook: Link
Partnership and donations to local shelters: Giving Shelter Cats a Clean Start with Antibacterial Litter! | In February, there's a lot to celebrate: surviving January, love, and of course, National Cat Health Month! We're Giving Shelter Cats A Clean Start this... | By Cat's Pride® Cat Litter | Facebook