Amlan Successfully Hosted Its First Technical Summit
Author: Debra Johnson & Lily Nemeroff
In May, Amlan hosted a highly successful LATAM Technical Summit in the Dominican Republic, attracting over 80 attendees. The summit proved to be a pivotal event where Amlan's team shared insights into their products designed to enhance field performance and boost company profitability. Over the course of two days, participants engaged in keynote presentations led by Amlan executives and distinguished industry experts. Discussions spanned a broad spectrum of topics including current market trends, pressing industry challenges, and the critical factors influencing both performance and financial outcomes. The Amlan Sales Team strategically selected key large customers to attend the summit, recognizing their significant potential for increased sales volume and substantial impact on Amlan’s overall sales. Prominent companies such as Avicola, Ilender, Copacol, and Avigrupo participated in the summit and conveyed high levels of satisfaction with the experience.
The Amlan marketing team introduced an innovative engagement strategy that heightened excitement and participation throughout the sessions. They implemented a prize wheel, specially designed to enhance interaction and reward attendees for their engagement. Following each presentation, guests eagerly participated in trivia games, with winners earning "Amlan Dollars" that could be exchanged for a variety of enticing Amlan-branded prizes. Items like portable chargers, shirts, tote bags, slide sandals, speakers, and more were offered to participants. The prize wheel added an element of fun and anticipation to the summit, while simultaneously keeping guests attentive during the presentations. This initiative not only energized the atmosphere but also underscored Amlan's commitment to fostering meaningful connections and memorable experiences within the industry.
Beyond the informative sessions, attendees had the opportunity to unwind and network during beach activities each afternoon where they played dominoes, cornhole, soccer, and more. Each evening, the Amlan team joined guests for dinner, drinks, and conversation. The event not only fostered knowledge exchange but also strengthened relationships, laying a solid foundation for future collaborations and advancements in the region. Following the summit, Amlan has experienced a notable increase in sales, clearly demonstrating the success and impact of this event.In May, Amlan hosted a highly successful LATAM Technical Summit in the Dominican Republic, attracting over 80 attendees. The first of its kind summit proved to be a pivotal event where Amlan's team shared insights into our products designed to enhance field performance and boost end-user profitability. Over the course of two days, participants engaged in keynote presentations led by Amlan and distinguished industry experts. Discussions spanned a broad range of topics including current market trends, pressing industry challenges, and the critical factors influencing both performance and financial outcomes. The Amlan commercial team strategically invited a mix of existing customers, key prospects and influencers from the LATAM region to attend the summit, recognizing their significant potential to increase sales volume in Fiscal 25. Prominent companies such as Avicola, Ilender, Copacol, and Avigrupo attended the summit with high levels of participation and satisfaction with the experience.
The Amlan marketing team introduced an innovative engagement strategy that heightened excitement and audience involvement throughout the sessions. Following each presentation, guests eagerly participated in correlating trivia games, with winners getting an opportunity to spin a prize wheel and earning various amounts of "Amlan Dollars." Amlan Dollars were designed to be exchanged for a variety of enticing branded prizes. Items like portable chargers, shirts, tote bags, slide sandals, speakers, and more were offered to participants. The prize wheel added an element of fun and anticipation to the Tech Summit, while simultaneously keeping guests attentive during the presentations. This initiative energized the atmosphere and underscored Amlan's commitment to educating the industry on the capabilities of our mineral technology.
Beyond the technical sessions, attendees had the opportunity to unwind and network during beach activities each afternoon where they played dominoes, cornhole, soccer, and more. Each evening, the Amlan team joined guests for dinner, drinks, and conversation. The event not only fostered knowledge exchange but also strengthened relationships, laying a solid foundation for future collaborations and advancements in the region. Following the summit, Amlan has experienced an increase in sales from the region, clearly demonstrating the success and impact of this event.